FWD Takaful chief executive officer, Salim Majid Zain
KUALA LUMPUR, Feb 5 -- FWD Takaful Bhd has partnered with Naluri Hidup Sdn Bhd to provide a digital therapeutic programme for customers of its online family cancer plan, FWD Care Direct.
Naluri Hidup is the region's first human-driven, AI-augmented digital therapeutics programme that delivers quantifiable health outcomes and helps healthcare payers save on avoidable healthcare costs through online coaching while helping them cope with chronic diseases and improving their mental health.
FWD Takaful chief executive officer (CEO) Salim Majid Zain said following the signing of the partnership agreement today, policyholders will be able to access the relevant mobile application on submitting their claims.
"The digital therapeutics programme will provide an optional value-added service for our FWD Care Direct customers that is personalised to support their emotional, mental and physical needs upon cancer diagnosis," he told a press conference after the signing ceremony.
He said FWD Takaful's goal is to change the way people feel about takaful by being there for them every step of the way and helping them achieve better health outcomes by building the necessary mental resilience to cope with their specific health challenges.
At present, the FWD Care Direct policy has about 130 to 140 policyholders and provides instant coverage from RM100,000 to RM250,000 while offering a 100 per cent payout on diagnosis of cancer, even at the early stage, to assist customers with their treatment.
Apart from covering individuals, FWD Care Direct also offers cancer protection for the entire family -- up to four people -- in a single plan.
Meanwhile, Naluri Hidup CEO Azran Osman-Rani said its application, which currently has over 8,000 subscribers, will provide access to health coaching that combines the much needed, but often neglected, psychological support with disease and lifestyle management.
"We are excited to partner with an innovative takaful provider like FWD Takaful that is re-thinking takaful beyond just protection, but also to enhance the quality of life of its customers who are dealing with cancer," he added.