KUALA LUMPUR, June 19 (Bernama) -- Southeast Asia's (SEA) first on-demand lifestyle insurance protection provider, VSure Tech Sdn Bhd has launched VSure.Life application (app), leading the digital mobile insurance in Malaysia and the region.

The app is supported by underwriter partner AXA Affin Life - eMedic medical insurance.

The VSure.Life and AXA Affin Life Malaysia partnership paves the way for insurance proposition to becoming more innovative and accessible.

AXA Affin Insurance (Malaysia) chief executive officer, Rohit Nambiar congratulated VSure team for launching eMedic as one of the first products promoted via the app, in pursuit to be the preferred health and protection insurer for millennials.

The VSure team has conducted extensive research and development in Usage Based Insurance UI&UX, digital facial recognition, electronic know-your-customer, geolocation tech, artificial intelligence and blockchain.

Since its soft launch last year, VSure.Life has gained traction with regulatory bodies to deliver a whole new digital landscape within the insurance industry in Malaysia.

According to VSure.Life co-founders, Eddy Wong and Jason Ho, the app offers insurance coverage for the entire family.

“Our concept of on-demand insurance when you need it suits the on-demand economy and enables customers to turn on or off, all types of insurance protection whenever, wherever and however - bringing insurance protection right into the hands of the people, especially to the masses in the M40 and B40 groups.”

VSure.Life offers On-Demand Insurance for Sporting enthusiasts, Health & Medical, Affordable Term Life and other General & Specialty Insurance products.

As a highly regulated industry with compliance to adhere to Bank Negara Malaysia (BNM) requirements, VSure.life app is now being evaluated on the BNM Fintech Sandbox Framework.

-- BERNAMA