Recommend Us | About Us | Back to

News | Financial Calculator | Home Financing | Archived News |


  Welcome to Bernama Banking & Finance Special Page     
CIMB to boost product take-up rate
Last update: 16/05/2018

KUALA LUMPUR, May 16 (Bernama) --†CIMB Group Holdings Bhd plans†to increase the†product†take-up rate per customer to more than one through the†launch of†the CIMB FIRST online platform.

CIMB†Group Consumer Banking's Regional Head, Preferred Banking and Segments,†Desmond Teoh said†the bank gained†an average of about 60,000 new customers monthly, most of whom took†up one product from the group.

"Following the soft launch of CIMB FIRST†three months ago, the group saw an increase of 15 per cent of new customers taking up more than one product†from the range of about 30 products†offered by the group.

"This is very encouraging, and we hope†more and more customers will†be aware of the products that we offer†which suit†their needs," he told reporters after the launch of the CIMB FIRST platform†by Group Chief Executive Officer (CEO) Tengku Datuk Seri Zafrul Aziz here today.

Group Consumer Banking CEO, Samir Gupta, said the platform offered holistic financial solutions unique to each customer's needs based on the recommendations of a virtual financial adviser.

CIMB FIRST, which stands for Finance, Insure, Returns, Save and Transact, was†very customer centric and enabled†each customer†to choose the online profile that best described them, he†noted.

The platform will†suggest to the customers a proposition covering savings, financing, insurance, investment and credit cards for systematic financial planning.

"Through CIMB FIRST, we aim†to be our customers' financial solutions partner in their life journey, so they can have the peace of mind to lead a more fulfilling life," said Gupta.

Customers are free to choose any combination now or later, based on their requirements.

He said they could apply online for many solutions such as†saving accounts and credit cards†while other solutions like insurance and investments would require face-to-face consultations with CIMB officials.



Maybank Islamic wins Islamic Bank of the year award
GST ends on AIBIM Bank services & products

RHB Islamic Bank CEO is new AIBIM President

AmGeneral eyes 2-3 pct growth in premium in FY19
LIAM seeks govt support on insurance penetration

LIAM urges more operator participation to help B40

US 4.0470/0500
S'pore 2.9655/9688
100 Yen 3.5973/6010
Sterling 5.3574/3626
Euro 4.7285/7324
Source: Bank Negara Malaysia

Starting April the banks have imposed a 50 sen processing fee on top of the 15 sen stamp duty on each cheque. The fee also applies to those applying for a Bankerís Cheque, Bank Draft and Cashierís Order. Do you think this additional charge is justified?

  Main | News | Insurance

© 2018 BERNAMA. All Rights Reserved. Disclaimer | Privacy Policy| Security Policy
This material may not be published, broadcast, rewritten or redistributed in any form except with the prior written permission of BERNAMA.
Best viewed in Firefox 8.0 & Internet Explorer 8.0 with 1024 x 768 resolution