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iMeriah Takaful wins innovation award at Takaful Star Nite 2018
Last update: 28/03/2018

KUALA LUMPUR, March 28 (Bernama) --†AmMetLife Takaful†Bhd won the Innovation Award for its†iMeriah Takaful coverage plan at the Takaful Star Nite 2018,†an annual event held by the takaful industry to recognise and celebrate the achievements in the industry.

Its chief executive officer,†Noor Azam Mohd Yusof said the†win†made them the†sole†award recipient in†the Innovation Award category at†the Malaysian Takaful Association's†(MTA) gala event held on†March 23.

"This award by MTA validates†iMeriah†as a unique and innovative takaful plan. We are proud to be the first modern takaful provider to make possible this innovative and first-in-market type of claims disbursement that has fundamentally changed the value proposition we offer to the consumers.

"This achievement is a milestone indeed for AmMetLife Takaful. The subscription of†iMeriah†has exceeded our expectation, hence it is a testament to the innovativeness of this product," he said in a statement today.†

iMeriah,†launched in December last year,†caters specifically for family breadwinners who frequently shop at †hypermarket and emporium chain, Mydin.

The†award-winning product is the first family takaful coverage in Malaysia that provides takaful benefits in term of goods rather than lump sum cash.



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