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Lelong.my Acquires Full-Fledged Digital Marketing Agency, Mataris Agency
Last update: 30/01/2018
KUALA LUMPUR, Jan 30 (Bernama) -- Lelong.my, a Malaysian e-commerce player, has acquired Mataris Agency, a digital marketing agency, paving the way for the 20-year-old online marketplace with over 1.3 million products, to put its best foot forward in the area of digital marketing.
In a statement today, Lelong.my's Managing Director, Richard Tan, said the acquisition of Mataris Agency and appointment of its Founder, Cyril Dhenaut, as Lelong.my's Chief Marketing Officer (CMO) were strategic approaches to the company's business direction.
"It will raise Lelong.my's brand presence and awareness among consumers and sellers in Malaysia as a successful online marketplace," he said.
Meanwhile, Dhenaut said, in less than a year of its establishment, the Kuala Lumpur-based digital marketing agency has proved its performance-led full-service capabilities having earned clients like Guardian, Fave, Groupon, pewter company Royal Selangor, Axa and Arla Food, and gained over 25 clientele that is based in the Southeast Asian region and Europe.
"As an agency that provides a suite of digital marketing services such as paid advertising, customer relationship management, on-site optimisation as well as social media management, Mataris' expertise will greatly benefit Lelong.my  as it amplifies the brand's business direction towards a holistic digital marketing approach for 2018," he said.
Tan said Cyril's first tasks as CMO would be to initiate a facelift of Lmall.my, focusing on the overall customer journey.
"Lmall.my is known as an online marketplace that only accepts products from established brands, offering a high-quality experience of visiting a mall, virtually, for its customers," he said.
Tan said in addition to the transformation of Lmall.my, Lelong.my would be on the lookout for growth opportunities including acquisitions as the business continue to grow.
"We continue to seek more acquisitions and business opportunities in various industries such as tech, education and business, both locally and internationally.
"We are targeting companies and businesses that are aligned with our growth pillars, and those that can add more value to our company," he said.
Lelong.my, under Interbase Resources Sdn Bhd's group umbrella, is home to more than 10,000 homegrown merchants with products varying from computers, mobile phones, gadgets, home appliances and fashion and accessories - creating a great opportunity for local merchants to access a wider market within the country.
It is an integrated e-commerce ecosystem, the first of its kind in Malaysia having managed a few websites like Superbuy.my and an upcoming online marketplace, LMall.my, as well as having its own payment system, Netpay.my.
Lelong.my is working towards launching a better interface coupled with seamless processes. It is also looking at improving merchant support on Lelong.my from on-boarding to daily management.
-- BERNAMA |
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Source: Bank Negara Malaysia |
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