KUALA LUMPUR, June 13 (Bernama) -- United Overseas Bank (M) Bhd (UOB Malaysia) today launched a business transformation programme, the "Jom Transform Programme", to help businesses in Malaysia adopt technology to drive productivity and growth.

In a statement today, it said the Jom Transform Programme is run by The FinLab, an innovation accelerator under United Overseas Bank Ltd.

The FinLab first launched its business transformation programme in Singapore in 2018.

“During the three-month Jom Transform Programme, participating businesses will attend a series of workshops conducted by industry experts to gain the necessary skills and know-how in specific areas of digital transformation such as business process re-engineering and digital marketing,” it said.

They will also be matched with specially-chosen technology partners to pilot relevant solutions and to receive guidance to assess the effectiveness of these solutions.

Chief executive officer Wong Kim Choong said the programme reaffirms the bank's commitment to helping Malaysian businesses digitalise their businesses for continued growth.

"The FinLab's Jom Transform Programme will help businesses digitally transform their operations, and in turn support the national agenda on business innovation.

“Through the adoption of technology, Malaysian businesses will be able to manage their operations more efficiently, to improve productivity and to upskill their employees to ensure that their business remains relevant in the digital economy.

“To help these businesses grow further, we will also support them in their expansion both at home and across the region through UOB's established and integrated network," he said.

The FinLab operates acceleration programmes focused on propelling the growth of innovative financial technology (FinTech) and technology companies as well as catalyses the digital transformation of businesses.

Since its inception in 2015, The FinLab has run two acceleration cycles for FinTech companies chosen from more than 700 applications from 44 countries.

--BERNAMA