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RFCTT 2020: raising awareness of takaful for family
Last update: 18/07/2018
KUALA LUMPUR, July 18 (Bernama) -- The Malaysian Takaful Association (MTA) launched the first stage (Sprint 1) of its Family Takaful awareness campaign, 'Race For Cover Towards Takaful 2020 (RFCTT 2020)', here, yesterday.
The association, in a statement today, said Sprint 1 with the campaign period from July to December 2018, was the first such initiative and its members would be promoting their takaful products throughout this period.
The campaign is also aimed at publicising the industry's concerted effort in raising awareness about takaful and the Family Takaful penetration rate which currently is at 14.9 per cent (up to May 2018).
The MTA said the subsequent sprint would take off in July 2019 and the final stage in December 2020.
Its chairman Muhammad Fikri Mohamad Rawi, meanwhile, said that in line with the Life Insurance and Family Takaful Framework issued by Bank Negara Malaysia in 2015, RFCTT 2020 was an initiative to get members of the association to partake in a friendly and healthy competition which focused on the Family Takaful business.
"Just like in any competition, we hope this particular competition will encourage our association members to support our concerted effort in promoting takaful to Malaysians through the publicity campaign activities."
He added that in the Sprint 1 round, the association would be recognising the achievements of its members in specific categories such as highest amount of takaful protection, product efficiency, top intermediary/distribution channel, best Shariah product theme, and most popular takaful product.
-- BERNAMA
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